Pieter Hooijmans and Maximus-R&D
What new technology and/or competencies do we need to be differentiating in our target markets?
These are a few of the typical questions every company in the electronics domain will be confronted with on a regular basis, irrespective of where they are in the value chain (equipment builder, EDA or IP provider, OEM or design house, foundry, manufacturer (front end or back end), assembly house or system provider).
However, these discussions are not easy and require much balancing: ambitions versus capabilities and budgets, objective analysis of the different options, timing and risks, insight into competition, etcetera. Not to speak of avoiding mental blockers ("our technology/way-of-working has always performed well, why should we change?"), blind spots ("analogue is dead, everything will be digital") or dangerously opinionated views ("this can only done in this way"). In most cases discussions like these are expected to deliver a clear technology and product roadmap ("what are we going to do when and what will be the resulting product?"), a business plan, an R&D competency and cost analysis and a management presentation.
In many cases it is very beneficial to bring in an experienced external facilitator to drive these discussions towards an effective outcome, to challenge the team and avoid the mentioned traps and blockers, and guarantee that a proper risk analysis is done and the resulting story has a high chance of success. This is where Pieter Hooijmans and Maximus-R&D come in!
Based on 35 years in electronic technologies and 25 in R&D and technology management in the high-tech industry, Pieter brings a wealth of experience in these discussions. Read more about it in the sections below.